A college fraternity chapter
A chapter site built for recruitment and giving
Before, everything lived in a group chat and a national page nobody visited. Recruits had no way to picture the house, parents had no way to check it out, and alumni had no way to give without tracking somebody down.
We built one place that treats them as three separate audiences: a rush sign-up that goes straight to the recruitment chair, a parent FAQ covering cost, safety, and academics, alumni giving with a career board, sponsorship packages local businesses can buy for the chapter's philanthropy events, and a store for shirts and raffle tickets.
The weekly Wordle-style word game is the part that keeps them coming back. A new word every Monday, a shareable score, and a reason to open the site on a day when nothing else is happening. Officers change it in a minute.
- Recruitment form
- Online giving
- Sponsor packages
- Parent FAQ
- Weekly word game
- Designated chapter donations
- Event calendar
- Online store
Donations went up. Recruitment went up. The chapter got noticed. A site that treats parents, alumni, and recruits like three different audiences does more work in a semester than a hundred group-chat reminders.
“
We kept getting emails from people donating and wanting to join. This was huge for us.
Clayton Litchfield, fraternity president